Smilebox Logo Sign Up


[Last Modified: July 23, 2023]


APPLICABILITY: Pursuant with the California Consumer Privacy Act of 2018 as amended and revised by the California Privacy Rights Act of 2020 (collectively “CCPA”), and any other California privacy laws, this CCPA Notice applies to visitors, users, employees, independent contractors, and others who use or otherwise interact with our Services, and are California residents (“consumers” or “you”). Any terms defined in the CCPA have the same meaning when used in this CCPA Notice. This CCPA Notice applies to consumers Personal Information (as defined below), including employee and business-to-business Personal Information.

This CCPA Notice is an integral part of our Privacy Policy, and thus, definitions used herein shall have the same meaning as defined in the Privacy Policy.




We collect Personal Information which is defined under the CCPA as any information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household or device, all as detailed in the table below.

Personal Information further includes Sensitive Personal Information (“SPI”) as detailed in the table below.

Personal Information does not include: Publicly available information that is lawfully made available from government records, that a consumer has otherwise made available to the public; De-identified or aggregated consumer information; Information excluded from the CCPA’s scope, such as: Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPPA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA) and the Driver’s Privacy Protection Act of 1994.

We have collected the following categories of personal information within the last twelve (12) months:




A. Identifiers.

A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.

Yes: online identifiers, IP address, unique identifiers, real name, email address, account name. 

B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

Some personal information included in this category may overlap with other categories.

Yes: a name, address and telephone number.  

C. Protected classification characteristics under California or federal law.

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).


D. Commercial information.

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Yes: the payments conducted on our Services. However, not the payment information.

E. Biometric information.

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.


F. Internet or other similar network activity.

Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.

Yes: Browsing history, search history, access time and data, search queries within the Services and directing URLs.

G. Geolocation data.

Physical location, approximate location derived from IP address or movements.

Yes: approximate location derived from IP address

H. Sensory data.

Audio, electronic, visual, thermal, olfactory, or similar information.


I. Professional or employment-related information.

Current or past job history or performance evaluations.


J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.


K. Inferences drawn from other personal information.

Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.


L. Sensitive personal information.

Government-issued identifying numbers, financial account details, genetic data, precise geolocation, race or ethnicity, religious or philosophical beliefs, union membership, mail, email, text messages, biometric data, health data, and sexual orientation or sex life.



  1. categories of Sources of Personal Information

Depending on the nature of your interaction with us, we may collect the above detailed information from you, as follows:

  • Information you provide us directly – for example, when you register and create an account or correspond with us, or when providing the Creative Content.
  • Information we receive from third parties – for example, where we receive the Recipient Information or when our users access the Services through a third-party connection or log-in, such as Facebook Connect or your Google account, by “following,” “liking,” adding our Services, etc., such third party may pass certain information about your use of their service to us. This information could include, but is not limited to, the user ID associated with your account (for example, your Facebook UID), an access token necessary to access that service, any information that you have permitted the third party to share with us, and any information you have made public in connection with that service. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to the Services. If you communicate with us via social media, including Facebook and choose to share your user generated content with us, we may receive information such as videos you’ve created, your photo, your account name and your comments about Smilebox.
  • Information we receive automatically – we will collect your online identifiers and usage data including analytics data (or use third-party measurement and marketing tools).



We may use the Personal Information collected as identified above, for the following purposes:

  • to fulfill or meet the reason you provided the Personal Information (support, respond to a query, etc.);
  • monitor and improve our Services;
  • provide the Services;
  • market our Services;
  • analyzing our Services and your use of the Services;
  • respond to law enforcement; or
  • as otherwise as detailed in our Privacy Policy.

We will not collect additional categories of personal information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.



We may disclose your Personal Information to a contractor or service provider for a business purpose. When we disclose Personal Information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract, we further restrict the contractor and service provider from selling or sharing your Personal Information. In the preceding twelve (12) months, we disclosed the following categories of Personal Information for a business purpose:


(corresponding with the table above)

Category of Recipient

Business Purpose


Category A

Category B

Category D

Category F

Category G

Cloud computing and storage vendors.

Storage, hosting.


Government Entities/ Law Enforcement

Subject to a law request


operating systems

Operating the services


Category A

Category G

analysis providers

Providing analytic data on the use of our website and services.


Category A

social networks

Obtaining registration account, sharing the creative content.


Category A

Category B

Category F

Category G

Service providers

Improving the Services, development and optimization


Category A

Category B

Customer support providers. Affiliated companies.

Customer and technical support



In the preceding twelve (12) months, we did not “sell” information as most people would commonly understand that term. We do not, and will not, disclose your Personal Information in direct exchange for money or some other form of payment. We may “share” Personal Information for “interest-based advertising” or “cross-context behavioral advertising”. The CCPA defines “sharing” as “communicating orally, in writing, or by electronic or other means, a consumer’s personal information” to “a third party for cross-context behavioral advertising, whether or not for money or other valuable consideration”. In other words, we may share your Personal Information with a third party to help serve personalized content or ads that may be more relevant to your interests, and to perform other advertising-related services such as enabling our partners to serve such personalized content. 

Further, as we promote our Services through online campaigns, we place third-party marketing and analytic cookies on our website, sharing the unique identifier with such partners for analytic and marketing purposes may also fall under the definition of share and sell, and therefore, we offer the opportunity to opt-out through the cookie setting presented on our website’s footer. For additional information regarding the tracking technologies, we use on our website please review our cookies list presented in the website’s footer.

In the preceding twelve (12) months, we “sell” or “share” the following categories of Personal Information for a business purpose:

(corresponding with the table above)

Category Recipient

Purpose of Sale or Share

Category A

Category F

Category G

Ad-network, Marketing Cookies, Analytic Cookies.

Share for cross-context behavioral advertising.


We do not knowingly collect information from children under the age of 16.



In general, we retain the Personal Data we collect for as long as it remains necessary for the purposes set forth above, all under the applicable regulation, or until you express your preference to optout, where applicable.

The retention periods are determined according to the following criteria:

  • For as long as it remains necessary in order to achieve the purpose for which the Personal Information was initially processed. For example: if you contacted us, we will retain your contact information at least until we will address your inquiry.
  • To comply with our regulatory obligations. For example: transactional data will be retained for up to seven years (or even more under certain circumstances) for compliance with our bookkeeping obligations purposes.
  • To resolve a claim, we might have or a dispute with you, including any legal proceeding between us, until such dispute will be resolved, and following, if we find it necessary, in accordance with applicable statutory limitation periods.

Please note that except as required by applicable law, we will not be obligated to retain your data for any particular period, and we may delete it for any reason and at any time, without providing you with prior notice if our intention to do so. When we destroy your Personal Information, we do so in a way that prevents that information from being restored or reconstructed.




If you are a California resident, you may exercise certain privacy rights related to your Personal Information. You may exercise these rights free of charge except as otherwise permitted under applicable law. We may limit our response to your exercise of these privacy rights as permitted under applicable law, all as detailed herein and the Data Subject Request Form (“DSR“) available here.

California Privacy Right


The right to know what Personal Information the business has collected.

The right to know what Personal Information the business has collected about the consumer, including the categories of Personal Information, the categories of sources from which the Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing Personal Information, the categories of third parties to whom the business discloses Personal Information, and the specific pieces of Personal Information the business has collected about the consumer.

Deletion Rights.

The right to delete Personal Information that the business has collected from the consumer, subject to certain exceptions.

Correct Inaccurate Information

The right to correct inaccurate Personal Information that a business maintains about a consumer

Opt-Out of Sharing for Cross-Contextual Behavioral Advertising

You have the right to opt-out of the “sharing” of your personal information for “cross-contextual behavioral advertising,” often referred to as “interest-based advertising” or “targeted advertising”.

Opt-out from selling

the right to opt-out of the sale or sharing of Personal Information by the business

Limit the Use or Disclosure of SPI

Under certain circumstances, If the business uses or discloses SPI , the right to limit the use or disclosure of SPI by the business.

Opt-Out of the Use of Automated Decision Making

In certain circumstances, you have the right to opt-out of the use of automated decision making in relation to your Personal Information.


The right not to receive discriminatory treatment by the business for the exercise of privacy rights conferred by the CCPA, including an employee’s, applicants, or independent contractor’s right not to be retaliated against for the exercise of their CCPA rights, denying a consumer goods or services, charging different prices or rates for goods or services, providing you a different level or quality of goods or services, etc. We may, however, charge different prices or rates, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to us by your Personal Information.

Data Portability

You may request to receive a copy of your Personal Information, including specific pieces of Personal Information, including, where applicable, to obtain a copy of the Personal Information you provided to us in a portable format.


To learn more about your California privacy rights, please visit


You may exercise your rights using the DSR available here. The Instructions for submitting, the general description of the process, verification requirements, when applicable, including any information the consumer must provide are all detailed in the DSR.

Note, certain rights can be done by you independently without using the DSR. For example, depending on your interaction with us:

  • you can opt-out from receiving emails from us by clicking the “unsubscribe” link within the email;
  • you can delete and correct any information available in your account, through your account settings; or

Further, opt-out rights can be executed without filling the form: 

  • Through our website footer: You can opt-out from processing of online identifiers or other marketing data, for analytics or marketing purposes, at any time, by using the cookie settings banner or the “Do Not Sell or Share my Personal Information” button all available through our website footer.
  • Through Device-Level Choices: If you do not want to receive interest-based advertisements, you can limit the collection of certain information through your device settings. 
  • Use the Global Privacy Control (“GPC”) signals.



“Authorized agents” may submit opt out requests on a consumer’s behalf. If you have elected to use an authorized agent, or if you are an authorized agent who would like to submit requests on behalf of a consumer, the following procedures will be required prior to acceptance of any requests by an authorized agent on behalf of a California consumer. Usually, we will accept requests from qualified third parties on behalf of other consumers, regardless of either the consumer or the authorized agent’s state of residence, provided that the third party successfully completes the following qualification procedures:

  1. When a consumer uses an authorized agent to submit a request to know or a request to delete, a business may require that the consumer do the following:
  • Provide the authorized agent signed permission to do so or power of attorney.
  • Verify their identity directly with the business.
  • Directly confirm with the business that they provided the authorized agent permission to submit the request.
  1. A business may deny a request from an authorized agent that does not submit proof that they have been authorized by the consumer to act on their behalf



Please contact us through our support page available here.


This notice was last updated on July 23, 2023. As required under the CCPA, we will update the CCPA Notice every 12 months. The last revision date will be reflected in the “Last Modified” heading at the top of this CCPA Notice.



Do Not Track Settings: Cal. Bus. And Prof. Code Section 22575 also requires us to notify you how we deal with the “Do Not Track” settings in your browser. As of the effective date listed above, there is no commonly accepted response for Do Not Track signals initiated by browsers. Therefore, we so not respond to the Do Not Track settings. Do Not Track is a privacy preference you can set in your web browser to indicate that you do not want certain information about your web page visits tracked and collected across websites. For more details, including how to turn on Do Not Track, visit:

California’s “Shine the Light” law (Civil Code Section § 1798.83): permits employees that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send us the DSR.