Dan Mano, Smilebox GM, discusses his career path in leading tech companies such as 888 and MyHeritage, as well as the challenges and opportunities of the online greeting industry in general and Smilebox in particular.

Smilebox, founded in 2005 and acquired in 2012 by Perion Network (NASDAQ: PERI, TASE: PERI) is a world leader in the production and marketing of customizable, animated online cards, slideshows, invitations and flyers.

Mano elaborates on the business model, strategy and core values that drive the company and that have helped it brave the coronavirus crisis and grow through integrating new technological solutions and creative marketing. He also introduces Smilebox’s new b2b2c platform that gives eCommerce businesses the ability to add branded online gift cards to their store, thus greatly improving customer experience.

Dan also lays out his vision regarding the future of Smilebox: interactivity and even gamification of the good old online greeting card.