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On2 Technologies Enables New Generation of Social Network Video With Smilebox

On2 Flix SDK used for innovative Smilebox Video Clips gives users ability to combine video with other media to create personalized interactive media assets for sharing with others

TARRYTOWN, N.Y., March 21 /PRNewswire-FirstCall/ -- On2 Technologies, Inc., (Amex: ONT), a leader in video-compression software and solutions, announced today that its Flix(R) DirectShow(R) SDK is utilized by Smilebox's new Video Clips service, providing consumers with the ability to combine video with other digital media such as music, photos and other graphics in order to create personalized multimedia expressions for sharing through email and social networks.

Smilebox Video Clips provides consumers with desktop capabilities to drag and drop videos from a digital camera into hundreds of professionally designed slideshows, scrapbooks, greetings, postcards and photobook templates provided by Smilebox. Users can combine multiple videos and photos in the same design, add captions and music, zoom, pan and rotate imported clips, making it simple to tell their story in creative and compelling ways right on their desktop for an essentially faster, easier and more creative approach to sharing personalized media.

On2 DirectShow SDK is a software development platform that allows developers of Windows based PC and server applications to integrate VP6 based video encoding for Adobe(R) Flash(R) directly into the application for playback in Flash Player 8 and 9. The On2 Flix SDK for DirectShow can be used to create a wide variety of applications, including video editing, video blogging, 3D graphics, multimedia presentation, and media publishing.

"Smilebox is yet another example of On2's role in enabling the web video, user generated content, and social networking revolution that is underway," said Bill Joll, president and CEO of On2. "Smilebox's Video Clips demonstrates the capabilities that our technologies bring to service providers and media companies for building highly creative solutions and giving users the ability to express themselves and share their expressions, which is driving force of this market."

Smilebox offers a variety of free and subscription based service options and hundreds of quality design options from leading designers through their website, Smilebox has also secured distribution partnerships with leading online and offline service brands.

"On2's DirectShow SDK was an excellent choice for Smilebox. It was easy to integrate and enabled us to do client side encoding of the video that was vital to achieving a positive user experience," said Andrew Wright, the CEO of Smilebox. "While much of the online video sharing is still the purview of reasonably tech savvy users, our service brings personal media sharing and messaging to the masses by letting customers import and share videos at up to 30 times the speed of other online offerings."

About On2 Technologies, Inc.

On2 Technologies (Amex: ONT) is a leading technology firm at the forefront of digital video compression. The company revolutionized digital media delivery with the creation of its advanced full-motion, full-screen On2 Video compression and streaming technologies. On2 Video codecs are widely used in the Internet, video-on-demand, VoIP, and mobile media markets. On2's software is used by such leading global companies as Adobe/Macromedia, AOL, Skype, XM Satellite Radio, Sony, CTTNet, VitalStream, and Tencent. Located in Tarrytown, N.Y., the company has R&D offices in Clifton Park, N.Y., and Cambridge, UK. To contact On2, write to or visit

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