{"id":1583,"date":"2018-10-24T09:06:02","date_gmt":"2018-10-24T09:06:02","guid":{"rendered":"https:\/\/www.smilebox.com\/blog\/?p=1583"},"modified":"2021-03-09T16:19:47","modified_gmt":"2021-03-09T16:19:47","slug":"how-to-optimize-your-videos-on-facebook-for-better-results","status":"publish","type":"post","link":"\/blog\/how-to-optimize-your-videos-on-facebook-for-better-results\/","title":{"rendered":"How to Optimize Your Videos on Facebook for Better Results"},"content":{"rendered":"\n<p>Of all the ways you can post on Facebook, videos get the most engagement\u2014more than photos, links or text. That\u2019s why it&#8217;s essential to optimize your videos to get the maximum impact and reach.<\/p>\n\n\n\n<p>Maybe you want to spread news about a sale, showcase a product portfolio, or advertise your services. Whatever business you\u2019re in, here are some useful tips to reap the most engagement with your <a href=\"https:\/\/plus.smilebox.com?utm_medium=blog&amp;utm_source=social&amp;utm_campaign=businessvideosblogpost\" rel=\"nofollow\">Smilebox videos<\/a> on Facebook:<\/p>\n\n\n\n<h2 id=\"h-include-captions\"><strong>Include Captions<\/strong><\/h2>\n\n\n\n<p>Consider this fact: 85% of Facebook videos are watched without sound. Captions are crucial. You can also use slideshows, animations, images and subtitles to help carry your message without sound. To add text to your <a href=\"https:\/\/plus.smilebox.com?utm_medium=blog&amp;utm_source=social&amp;utm_campaign=businessvideosblogpost\" rel=\"nofollow\">Smilebox creation<\/a>, click anywhere it says \u201cAdd your text here\u201d, as shown below:<\/p>\n\n\n\n<h2 id=\"h-\"><a href=\"https:\/\/plus.smilebox.com\/search?term=Other%20Business&amp;type=category&amp;utm_medium=blog&amp;utm_source=social&amp;utm_campaign=businessvideosblogpost\" rel=\"nofollow\"><img loading=\"lazy\" width=\"1041\" height=\"658\" class=\"aligncenter size-full wp-image-1594\" src=\"https:\/\/www.smilebox.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/10\/VideoPost1-1.png\" alt=\"Optimize your videos on Facebook\" srcset=\"\/blog\/wp-content\/uploads\/sites\/2\/2018\/10\/VideoPost1-1.png 1041w, \/blog\/wp-content\/uploads\/sites\/2\/2018\/10\/VideoPost1-1-300x190.png 300w, \/blog\/wp-content\/uploads\/sites\/2\/2018\/10\/VideoPost1-1-768x485.png 768w, \/blog\/wp-content\/uploads\/sites\/2\/2018\/10\/VideoPost1-1-1024x647.png 1024w, \/blog\/wp-content\/uploads\/sites\/2\/2018\/10\/VideoPost1-1-696x440.png 696w, \/blog\/wp-content\/uploads\/sites\/2\/2018\/10\/VideoPost1-1-664x420.png 664w\" sizes=\"(max-width: 1041px) 100vw, 1041px\" \/><\/a><\/h2>\n\n\n\n<h2 id=\"h-use-keywords\"><strong>Use Keywords <\/strong><\/h2>\n\n\n\n<p>Boost your video\u2019s exposure on Facebook with carefully chosen keywords in the video title and description. Facebook uses textual cues, such as descriptions, titles, tags and more, to determine who to show your video to. A descriptive title also makes your video easily searchable. You can experiment with both long and short copy\u2014short copy is typically better for driving clicks, while long copy is better for generating engagement.<br>\nAfter uploading your video to Facebook, you will be prompted to write your title and description before clicking on \u201cShare on Facebook\u201d, as shown below:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/plus.smilebox.com\/Account\/Welcome\" rel=\"nofollow\"><img loading=\"lazy\" width=\"653\" height=\"575\" src=\"https:\/\/www.smilebox.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/10\/VideoPost2-1.png\" alt=\"Optimize your videos on Facebook\" class=\"wp-image-1588\" srcset=\"\/blog\/wp-content\/uploads\/sites\/2\/2018\/10\/VideoPost2-1.png 653w, \/blog\/wp-content\/uploads\/sites\/2\/2018\/10\/VideoPost2-1-300x264.png 300w, \/blog\/wp-content\/uploads\/sites\/2\/2018\/10\/VideoPost2-1-477x420.png 477w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 id=\"h-add-tags\"><strong>Add Tags<\/strong><\/h2>\n\n\n\n<p>Tags help your video rise in Facebook search results. You can tag other people or pages that contributed, are mentioned or somehow related, inspired you, or that you would like to make aware of in the video. The main thing to keep in mind is that tagging should be relevant. Before you post your <a href=\"https:\/\/plus.smilebox.com?utm_medium=blog&amp;utm_source=social&amp;utm_campaign=businessvideosblogpost\" rel=\"nofollow\">Smilebox video<\/a> on Facebook, add tags by simply typing the keyword, and a list of suggested tags will automatically appear. You can also add your own tags if the preset options aren\u2019t the right fit.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/plus.smilebox.com\/Account\/Welcome\" rel=\"nofollow\"><img loading=\"lazy\" width=\"647\" height=\"448\" src=\"https:\/\/www.smilebox.com\/blog\/wp-content\/uploads\/sites\/2\/2018\/10\/VideoPost3-2.png\" alt=\"Optimize your videos on Facebook\" class=\"wp-image-1596\" srcset=\"\/blog\/wp-content\/uploads\/sites\/2\/2018\/10\/VideoPost3-2.png 647w, \/blog\/wp-content\/uploads\/sites\/2\/2018\/10\/VideoPost3-2-300x208.png 300w, \/blog\/wp-content\/uploads\/sites\/2\/2018\/10\/VideoPost3-2-100x70.png 100w, \/blog\/wp-content\/uploads\/sites\/2\/2018\/10\/VideoPost3-2-218x150.png 218w, \/blog\/wp-content\/uploads\/sites\/2\/2018\/10\/VideoPost3-2-607x420.png 607w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><br> There are countless ways to draw attention to your business, but videos on Facebook are clearly leading the pack. From fundraisers and sales to tutors and happy hours, every business big and small has a good reason to post on Facebook. By following the easy tips above, you can get even more eyes on your <a href=\"https:\/\/plus.smilebox.com?utm_medium=blog&amp;utm_source=social&amp;utm_campaign=businessvideosblogpost\" rel=\"nofollow\">impactful videos<\/a>.<\/p>\n\n\n\n<p>To start creating your own impactful videos for Facebook, head to <a href=\"https:\/\/plus.smilebox.com?utm_medium=blog&amp;utm_source=social&amp;utm_campaign=businessvideosblogpost\" rel=\"nofollow\">Smilebox<\/a>, choose a template, customize and share on Facebook today!<\/p>\n\n\n\n<p>If you ever feel you were incorrectly charged, you can contact our support and <a href=\"https:\/\/www.smilebox.com\/blog\/smilebox-refund-and-renewal-policy\/\">ask Smilebox for a refund<\/a>. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Of all the ways you can post on Facebook, videos get the most engagement\u2014more than photos, links or text. That\u2019s why it&#8217;s essential to optimize your videos to get the maximum impact and reach. Maybe you want to spread news about a sale, showcase a product portfolio, or advertise your services. Whatever business you\u2019re in, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[37],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v16.0.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Optimize your videos and slideshows on Facebook for maximum engagement, with tips like adding captions and tags, using keywords, and more.\" \/>\n<link rel=\"canonical\" href=\"\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Optimize Your Videos on Facebook for Better Results | Smilebox\" \/>\n<meta property=\"og:description\" content=\"Optimize your videos and slideshows on Facebook for maximum engagement, with tips like adding captions and tags, using keywords, and more.\" \/>\n<meta property=\"og:url\" content=\"\/blog\/how-to-optimize-your-videos-on-facebook-for-better-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Smilebox Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smilebox\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-24T09:06:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-09T16:19:47+00:00\" \/>\n<meta property=\"og:image\" content=\"\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"497\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smilebox\" \/>\n<meta name=\"twitter:site\" content=\"@smilebox\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.smilebox.com\/blog\/#website\",\n\t            \"url\": \"https:\/\/www.smilebox.com\/blog\/\",\n\t            \"name\": \"Smilebox Blog\",\n\t            \"description\": \"Find helpful tips for holidays, family, love, celebrations &amp; work.  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