Smilebox Selected as Finalist in Red Herring 100 North America 2007

Multimedia Expressions Company Recognized Among the 200 "Most Promising" Companies Driving the Future of Technology

REDMOND, Wash., April 9 /PRNewswire/ -- Smilebox Inc., the innovator in multimedia expressions technology, today announced it has been selected as a finalist for the Red Herring 100 Award, a selection of the 100 private companies based in North America that play a leading role in innovation and technology. The Red Herring editorial board surveyed the entrepreneurial scene throughout the North American region and identified the top 200 out of more than 800 closely evaluated companies that are leading the next wave of innovation.

The Smilebox service offers a creative way for consumers to share their photos, videos and music with friends and family. Users can drag-and-drop photos and videos from their digital camera into hundreds of professionally designed slideshows, scrapbooks, greetings, postcards and photobooks and personalize with their own words, music and style. They can email their creations, print or post them to a web site or blog.

The Smilebox technology makes it faster and easier for consumers to tell a rich multimedia story using video clips. Importing and sharing video with Smilebox is up to 30 times faster than existing online video sharing sites because Smilebox compresses video clips on the user's computer prior to uploading them to their servers.

"We are pleased and honored to be named by Red Herring to this select group of finalists for technological innovation," said Andrew Wright, founder and CEO of Smilebox. "This recognition reflects our accomplishment of bringing personal media sharing to the mainstream consumer by letting them easily combine videos, photos and music with professionally designed templates."

"We can see the exciting evolution of the technology sector reflected in the quality and variety of exceptional companies that we had to choose from in putting our list together," said Joel Dreyfuss, Editor-in-Chief of Red Herring. "It was tough to choose just 200 finalists from such a large list of excellent contenders, and we are very happy with the qualities of the companies we selected as finalists."

The Smilebox Service

The Smilebox service can be downloaded free of charge at http://www.smilebox.com . Consumers can email the basic version of any design to family and friends for free with a short ad, purchase the premium version for a one-time fee of $1.99, or subscribe to Smilebox for $4.99 a month or $39.99 a year and get unlimited use of all premium designs. With the premium design version, consumers can choose from hundreds of music options, print keepsakes and play their Smilebox on a full screen without ads.

The Company

Based in Redmond, Washington, Smilebox was founded in 2005 by Andrew Wright. The company is dedicated to helping people keep in touch with family and friends through sharing multimedia expressions that portray special moments in their lives. For additional information, visit http://www.smilebox.com.

NOTE: Smilebox is a trademark of Smilebox, Inc. All trademarks and brands are the property of their respective owners.