Smilebox - Spread More Happy

Smilebox, Inc. Unveils Internet Service Making it Easy to Connect With Friends & Family in a Creative and Compelling Way

Company debuts at DEMO 2006 conference known for identifying cutting-edge companies and secures $5 million round led by Frazier Technology Ventures

REDMOND, Wash., Feb. 6 /PRNewswire/ -- Today, Smilebox, Inc. previewed its one-of-a-kind service that makes it easy and fun to connect with family and friends in a creative and compelling way. It enables people to choose from hundreds of unique, multimedia designs, easily customize them with their photos, music, words, and style and then share them via email or print.

Smilebox(TM) creates a new category of service called "creative messaging," which draws from categories including photo services, scrapbooking and greetings, delivering a new medium for communication that is unparalleled in its ability to convey mood, thought and emotion.

"Products and services that organize, edit and simply share photos are commonplace," said Andrew Wright. "Smilebox is the only service that helps people express themselves creatively and share their photos in a highly personalized way within a professionally designed context."

"We have conducted focus groups with more than 100 people across the country and the response has been incredible," Wright continued. "In consumers' words, Smilebox makes it easy to be creative, it is a significant timesaver, it is highly personalized and an excellent value. There is nothing quite like it," he added.

Andrew Wright, founder and President of Smilebox, Inc., has a proven track record for creating consumer-friendly and profitable businesses on the Internet. Previously, Wright was a vice president of games at RealNetworks where he founded RealArcade, thus starting an industry around digitally distributed games and establishing RealArcade as the leading player.

Smilebox, Inc. also announced today that it received $5 million in funding in a round led by Frazier Technology Ventures in Seattle. This is in addition to $1 million in financing Smilebox, Inc. previously received from angel investors including Rob Burgess, former chairman of Macromedia, Jonathan Gay, former CTO of Macromedia and Rob Glaser, CEO of RealNetworks.

Smilebox Selected for DEMO 2006 Conference
The unveiling of Smilebox at the DEMO 2006 technology conference, the premier event for revealing companies poised to have greatest impact on the technology landscape, underscores its strong market potential.

"Each product or service I select for DEMO represents something unique and on the cutting edge," said Chris Shipley, producer for the semi annual conference. "While there are many photo services, none brings the combination of simplicity, innovative business model and content partnerships that Smilebox does. This company is well positioned to succeed," Shipley said.

Smilebox Partners with Industry Leaders
To ensure that Smilebox content is always fresh and of the highest quality, Smilebox, Inc. has exclusive content partnerships with industry leaders including: Madison Park Greetings, Making Memories, Somerset Entertainment, Scrapgirls, and Debbie Tomassi. The company also announced an agreement with Getty Images.

Smilebox, Inc. has secured distribution partnerships with Shockwave.com, Big Fish Games, Madison Park Greetings and Making Memories, and is in discussions with many potential partners that will broaden its market reach.

Later this month, Smilebox, Inc. will debut its Smilebox Design Kit at FlashForward, the leading conference for the Flash community. This will enable Flash developers to rapidly create and monetize content through the Smilebox service. The result will be a constantly evolving catalog of unique and fresh designs.

A beta version of Smilebox will be available by the end of March.