Smilebox and Lifetime Television Promote Breast Cancer Awareness With Multimedia Designs for Sending Mammogram Reminders and Celebrating Courage

Proceeds of all Pink Ribbon and Lifetime Designs in October Donated to Fight Against Breast Cancer

REDMOND, Wash., October 2, 2007 (PRNewswire) - Smilebox, Inc., the leader in multimedia expressions technology, today released two multimedia greeting and scrapbook designs in recognition of Breast Cancer Awareness month. The designs, created in conjunction with Lifetime Television's "Stop Breast Cancer for Life (SBCFL)" campaign and offered at http://www.mylifetime.com/community/my-lifetime-commitment/breast-cancer, give users a creative way to remind their loved ones to get a mammogram, sign the petition for federal funding for care, celebrate courage or share the story of a loved one using their photos, videos, text and music. The pink ribbon designs will also be available in the Smilebox service at http://www.smilebox.com.

One hundred percent of all October proceeds from the Lifetime version of Smilebox, including all the proceeds from pink ribbon design purchases or subscriptions from the Smilebox service, will be donated to the fight against breast cancer through Lifetime's award-winning "SBCFL" campaign. The recipients of emailed creations will have one-click options to support the cause by sending a Smilebox or sign the online petition to urge congress to pass the Breast Cancer Patient Protection Act of 2007 that eliminates "drive- through mastectomies."

The designs will be promoted to Lifetime visitors through targeted email newsletters, on the Lifetime website and on Lifetime Television. They will also be prominently offered on the Smilebox service.

"Our customers' lives are greatly impacted by breast cancer -- whether personally or through friends and family," said Andrew Wright, CEO and founder of Smilebox. "Smilebox offers a personal and emotionally rich way for people to tell their stories using their personal digital media."

"Lifetime is committed to use the power of the media and internet to end breast cancer. By emailing and posting the Lifetime pink ribbon greeting and scrapbook, women can share their personal stories of survival, celebration or remembrance and connect with women around the world," said Dan Suratt, Executive Vice President, Digital Media and Business Development for Lifetime Television.

The Smilebox Service
The Smilebox service offers a creative way for consumers to share their stories with friends and family using their photos, videos and music. Users can drag-and-drop photos and videos from their digital camera into hundreds of professionally designed slideshows, scrapbooks, greetings, postcards and photobooks and personalize with their own words, music and style. They can email their creations, print or post them to a web site or blog.

The Smilebox service can be downloaded free of charge at http://www.smilebox.com. Consumers can email the basic version of any design to family and friends for free with a short ad, purchase the premium version for a one-time fee of either $1.99 and $2.99, or subscribe to Club Smilebox for $4.99 a month or $39.99 a year and get unlimited use of all premium designs. With the premium design version, consumers can choose from hundreds of music options, print keepsakes and play their Smilebox on a full screen without ads.

About Smilebox

Based in Redmond, Washington, Smilebox was founded in 2005 by Andrew Wright. The company is dedicated to helping people keep in touch with family and friends through sharing multimedia expressions that portray special moments in their lives. Smilebox users can create and share a photo ecard, digital scrapbook, slide show, photobook and postcard for free in less than 5 minutes.

Smilebox is a trademark of Smilebox, Inc. All trademarks and brands are the property of their respective owners.