Smilebox Helps Bring Innovative Hybrid Paper/DVD Greeting and Digital Scrapbook Product Lines to Hallmark for Holiday 2009

Redmond, WA (MarketWire) Nov. 24, 2009 –- Smilebox Inc., a leading photo services company, announced it has collaborated with Hallmark Cards, Inc. to deliver two new innovative product lines to customers at Hallmark Gold Crown stores this holiday season. The Hallmark DVD Greeting and Hallmark Digital Scrapbook products feature Smilebox technology that enables consumers to easily personalize designs with photos, music and text and share or preserve them on DVDs or digital photo frames. They can also be printed, emailed or posted to a social network. The two companies have collaborated since 2006 to offer an online photo greetings service, but this marks the first time they are bringing a line of physical products to Hallmark Gold Crown stores.

The Hallmark DVD Greetings are a new interactive approach to the traditional holiday newsletter. Each DVD Greeting includes a template that can be edited and customized with personal photos. The resulting creation is then automatically animated and synchronized with music. It can then be burned to the included DVD and sent with the coordinated greeting card. Individual greetings, priced at $9.99, are available in the following themes: Across the Miles, Our Baby's First Christmas, Our Family, Christmas Fun, New Year, Year in Review, Holiday Wishes, Christmas Wishes and Merry Christmas. A boxed set of four individual cards is priced at $19.95 and available with Our Family, Year-in-Review and Merry Christmas themes.

The Digital Scrapbooks feature color-coordinated USB drives with embedded digital templates. The templates can be personalized with photos, text and music and then copied back to the USB drive for insertion into digital picture frames. They are available with holiday, love, family, friend and baby captions for $19.95.

"We're delighted to work with Hallmark to bring these pioneering projects to market for holiday 2009," said Andrew Wright, founder and CEO of Smilebox. "Our technology and service platform paired with Hallmark creative capabilities delivers new and exciting ways for consumers to connect this holiday season," he added.

About Smilebox Inc.
Founded in 2005 by Andrew Wright, Smilebox is the leading way friends and families celebrate, share and preserve special moments in their lives. Since the service's launch in June 2006, more than 8 million people have installed Smilebox and more than 70 million Smileboxes have been played worldwide. Smilebox is the only service that supports all personal media (photos, videos, music), all content types (ecards, invitations, slideshows, digital scrapbooks, photobooks and postcards) and all sharing methods (email, print, burn to DVD, blog and post). Smilebox is a privately held company and headquartered in Redmond, Washington.