Smilebox Brings Smiles to Mums in the United Kingdom, Announces Photo Sharing Service in Collaboration with Hallmark U.K.

Redmond, WA (MarketWire) March 11, 2010 –- Smilebox Inc.(www.smilebox.com), a global photo services company, announced today it has entered into a partnership with Hallmark® U.K. to offer a unique photo sharing and preservation service at http://www.hallmark.co.uk/ecards targeted toward the needs of U.K. families. The service offers more than 700 digital designs for every occasion, including more than 20 designs for Mother's Day. These high-quality designs can be customized with personal photos, videos and music, and can be emailed, printed, posted to Facebook or a web site, saved to video, or burned to DVD. Smilebox has had a partnership with Hallmark North America since 2006.

"We're delighted to partner with a trusted brand such as Hallmark to deliver a service that offers mums an easy and affordable way to celebrate, share, and preserve life's important moments," said Yannis Dosios, Smilebox vice president of European operations. "We look forward to bringing the Smilebox brand and experience to customers around the world."

Smilebox has created a co-branded version of its service that Hallmark U.K. promotes to its website visitors through prominent presence on its ecards website. Hallmark U.K. is also creating custom Smilebox content tailored to the U.K. market, using popular characters with broad appeal in the United Kingdom and worldwide, such as Forever Friends™. Hallmark U.K. and Smilebox have created more than 10 Smilebox designs focused for the United Kingdom to date, including two specifically for Mother's Day. Smilebox is also distributing these designs across the entire Smilebox network, granting them instant access to its base of 10 million users worldwide.

"The Hallmark Smilebox service has strengthened our digital greetings offering and has delighted our users," said Louise Hudson, digital business director at Hallmark U.K. "It also enables us to use Hallmark content in exciting new ways by creating animated Smilebox designs, distributing them to a large worldwide audience, and generating significant digital revenue from them."

Busy mums can use the Hallmark Smilebox service to create a variety of project types such as digital greetings, scrapbooks, photobooks, slideshows, invitations, collages and calendars for any occasion including birthdays, love, congratulations, anniversaries, school, or every day. The designs come in styles such as contemporary, modern, classic, and sentimental to match every personality.

About Smilebox Inc.
Founded in 2005 by Andrew Wright, Smilebox is the leading way friends and families celebrate, share and preserve special moments in their lives. Since the service's launch in June 2006, more than 8 million people have installed Smilebox and more than 70 million Smileboxes have been played worldwide. Smilebox is the only service that supports all personal media (photos, videos, music), all content types (ecards, invitations, slideshows, digital scrapbooks, photobooks and postcards) and all sharing methods (email, print, burn to DVD, blog and post). Smilebox is a privately held company and headquartered in Redmond, Washington.