Smilebox - Spread More Happy

Hearst Magazines Digital Media and Smilebox Partner to Offer Engaging Photo Sharing and Preservation Service

Photo service launching on CountryLiving.com and GoodHousekeeping.com will also provide deep brand engagement for advertisers

NEW YORK, NOVEMBER 11, 2009 –- Hearst Magazines Digital Media and Smilebox today announced a partnership to provide CountryLiving.com and GoodHousekeeping.com visitors with a unique way to celebrate, share and preserve life's special moments. With more than 900 templates, Smilebox supports all personal media (photos, videos and music), content types (ecards, slideshows, scrapbooking designs, photobooks and postcards) and sharing methods (email, print, burn to DVD, blog and post). Smilebox and Hearst will jointly create custom templates designed for holidays and special occasions to complement Hearst editorial and promote them to their respective audiences. The partnership will also provide Hearst advertisers with opportunities to drive deep brand engagement and viral impact through branded templates that users can personalize with music and words to share both online and offline.

"We are continually searching for ways to engage our site visitors and present them with unique tools to personalize their experience throughout the Hearst Magazines Digital Media network," said Chuck Cordray, senior vice president and general manager of Hearst Magazines Digital Media. "Not only will this partnership drive new sources of traffic, it will also create customized advertising opportunities and generate revenue from downstream Smilebox subscriptions and sales."

Smilebox and Hearst will create branded multimedia designs to both complement and augment online and print editorial features. These designs will be cross-promoted on CountryLiving.com and GoodHousekeeping.com, as well as on the Smilebox network of more than 8 million users. The sponsored design offerings will provide advertisers with deeper brand engagement and association of their brand with personal moments. They will also drive viral impact among their customers' networks through emails, personal blogs and social network postings.

"Smilebox is very pleased to be partnering with Hearst Magazines Digital Media on this unique content, distribution and advertising partnership," said Andrew Wright, founder and CEO of Smilebox, Inc. "The program will bring high quality, differentiated content to site visitors as well as unique brand engagement and broader reach to Hearst's loyal advertisers."

Smilebox and Hearst Magazines Digital Media will work together to determine appropriate promotions (e.g. Thanksgiving, holidays, birthdays) and design templates around key editorial features. The service is accessible immediately on CoutnryLiving.com and GoodHousekeeping.com.

About Hearst Magazines Digital Media
Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst's magazine brands and other sites, which serve the company consumers and audience. The unit has launched, re-launched or acquired 25 Web sites and nine mobile sites for brands such as Cosmopolitan, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as original digital properties such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com; and teen sites MisQuinceMag.com and MyPromStyle.com. To round out its growing portfolio of interests for teens and women, Hearst Digital has acquired Q&A platform Answerology.com; the eCrush Network (eCRUSH.com, eSPIN.com), a teen social community; social shopping site Kaboodle.com, and RealAge.com, a consumer health site.

About Smilebox Inc.
Founded in 2005 by Andrew Wright, Smilebox is the leading way friends and families celebrate, share and preserve special moments in their lives. Since the service's launch in June 2006, more than 8 million people have installed Smilebox and more than 70 million Smileboxes have been played worldwide. Smilebox is the only service that supports all personal media (photos, videos, music), all content types (ecards, invitations, slideshows, digital scrapbooks, photobooks and postcards) and all sharing methods (email, print, burn to DVD, blog and post). Smilebox is a privately held company and headquartered in Redmond, Washington.

Smilebox is a trademark of Smilebox, Inc. All trademarks and brands are the property of their respective owners.